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CASE STUDYB2B COMMERCE · HEALTH AND SANITATION

HANBUD DEZYNFEKCJABilingual commerce for professional disinfectants

A public commerce site for Hanbud: professional disinfection products for waterworks, pools, hospitals, industry, and B2B buyers in Poland and Ukraine. The site supports product discovery, catalog download, contact flows, cart behavior, and business offer requests.

Hanbud Dezynfekcja bilingual B2B commerce homepage
Hanbud Dezynfekcja public commerce surface
YEAR
2026
DURATION
Delivered website
TEAM
CloudFloo delivery
ROLE
Public website, commerce UX, multilingual product copy
STACK
Next.jsReactCommerce UXPL/UA contentPayments
IMPACT
MARKET
Poland and Ukraine
AUDIENCE
Hospitals, waterworks, pools, industry
CORE UX
Products, catalog, B2B inquiry, cart

01 · What changed

Hanbud needed a clearer public surface for professional disinfection products, not a generic brochure. The homepage now leads with use cases, proof signals, product cards, and B2B contact paths.

The content is practical: medical grade positioning, EN 14476 signal, 24-hour shipping, wholesale pricing, audit support, and clear contact information.

02 · Why it works

The site separates two intents: buyers who know the product they need and organizations that need a B2B offer. Both paths are available without burying contact details.

The Polish and Ukrainian language support matches the business reality rather than treating localization as decoration.

ARCHITECTURE

How the system is actually put together.

COMMERCE FLOW

Product discovery and B2B inquiry are separate paths

Hanbud is a specialized B2B product site, so the architecture is about buyer intent. Some visitors need to identify the right disinfectant quickly; others need a formal offer, catalog, or contact path for a hospital, waterworks, pool, or industrial use case.

The page structure keeps product cards, catalog download, cart behavior, trust proof, PL/UA language support, and direct inquiry routes visible without forcing every buyer through the same generic contact form.

  • Real public commerce screenshot is used as the case-study proof asset.
  • Buyer paths cover product discovery, catalog download, cart, and B2B offer request.
  • Content supports Polish and Ukrainian buyer contexts instead of decorative localization.
Hanbud commerce flow diagram showing product discovery, catalog download, cart, B2B inquiry, PL and UA localization, and buyer trust signals
NEXT STEP

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